Media Advocacy
Advocacy, however, takes it to another level where the organisation actively promotes these principles to the public through the news media, speeches, advertising and information and entertainment programmes.
The most visible form of advocacy by CCF is where comments are made by the Chief Executive Officer (CEO) – is the official spokesperson of CCF – to the media, and media releases are issued on important matters.
CCF has a range of advocacy activities that utilise the print media in Fiji. These include:
-media releases
-opinion articles
-newspaper supplements
-advertisement on commemorative events
-Tutaka – CCF quarterly newsletter
-Brochures and pamphlets
-Books and other publications.
Radio
Radio reaches its audience instantly through sound, and is by far, the cheapest, fastest, and most effective way to disseminate information to the largest number of people living in the remotest parts of Fiji. The following advocacy activities of CCF utilises radio:
-media releases
-advertisements on human rights, good governance and racism
-sponsorship
-production of radio plays in English, Fijian and Hindi languages.
Television
Television was introduced to Fiji more than 15 years ago. The advent of television changed the lifestyles of Fiji’s population with the younger generation feeling more connected to the rest of the world. Television remains the most expensive medium for advocacy, reaching particular targeted audiences. The following advocacy activities of CCF utilises television:
-media releases
-selective advertising
-documentary
-movie.
Sources of Advocacy/Media Material for Human Rights Related Work
WITNESS – www.witness.org
WITNESS uses video to open the eyes of the world to human rights violations.
The Diplomacy Training Programme (DTP) – www.dtp.unsw.edu.au
Building human rights capacity in Asia and the Pacific.
Office of the High Commissioner for Human Rights (OHCHR) – www.ohchr.orgFor information on international human rights dates, human rights documents, instruments and human rights monitoring mechanisms.
CREA – http://web.creaworld.org
A feminist organisation in the South that focuses on making human rights relevant in Asian countries.
Pacific Regional Rights Resource Team (RRRT) – www.rrrt.org